Campaign Outreach Methods: Paid, Earned and Owned Media, Direct Mail, and Email Marketing


November 4, 2021; 1:00 to 2:30 PM Eastern


Paid, Earned, and Owned Media: Stuart Rosenberg, Principal and Account Lead, Foundation Blue Media

Direct Mail: Kara Turrentine, Founder, Turrency Political

Email Marketing: Phil Perry, Vice President of Client Services, Woolf Strategy

Register for Elevate 2021

During this training, we will hear from three experts in the fields of paid, earned, and owned media; direct mail; and email marketing about the basics of these campaign outreach methods and how to effectively use them in your campaign to connect with voters.

About Stuart Rosenberg

Stuart is a gifted strategist and campaign manager with extensive experience throughout the country. From municipal work and state legislative work all the way to working on two Presidential campaigns, Stuart has the knowledge and experience to address nearly any issue that may arise during a campaign. Successes include serving as Campaign Manager for Houston Mayor Annise Parker’s re- election campaign in 2013, digital and media consultant for the 2016 New Mexico House (one of only four state legislative caucuses to flip from Republican to Democratic), Wisconsin State Field Director for Tammy Baldwin for Senate in 2012, and digital vendor for New Mexico State Senator Harold Pope, Jr., the first African-American ever elected to the New Mexico State Senate. Prior to hitting the campaign trail, Stuart served as the Midwest and Florida Field Director for the Human Rights Campaign from 2006 – 2008. Stuart has a JD from the University of Wisconsin-Madison and an MPP from the John F. Kennedy School of Government at Harvard University. In his free time, Stuart wonders aloud how the Milwaukee Bucks were so lucky to get the Greek Freak to sign a supermax contract with the Bucks as well as spends time with his wonderful wife, Erin, and their three great and loving cats, Smokey, Sherbet, and Sherman. Stuart is a Type 1 diabetic and a severe asthmatic. Stuart also has vitiligo.

About Kara Turrentine

Kara Turrentine is Founder of Turrency Political, an award winning campaign management consulting and direct mail firm. Kara is also the Co-Founder of BlackBrown Partners. Kara works with candidates and causes across the nation to create exceptional moments of connection that affirm trust while offering an opportunity to exchange ideas and establish a firm relationship with key audiences. When Kara is not on the campaign trail, she enjoys traveling, live music, and hosting her family and friends over a good meal.

About Phil Perry

Phil is a strategic communications expert with extensive experience developing and executing digital campaigns that achieve concrete client goals. As Vice President of Client Services at Woolf Strategy, he develops strategy and leads the day-to-day operations for Woolf’s clients, using his digital expertise to capture the attention of journalists, policy influencers, and voters.

Previously, Phil was a senior account manager at Adfero, where he worked with the U.S. Travel Association, Department of Veterans Affairs, and AT&T. At Burson-Marsteller, he managed award-winning crisis and issue management campaigns for clients including the Nuclear Energy Institute and Ford. Before that, he was an international political consultant with Penn Schoen Berland and the technology director for President Obama’s 2008 campaign in Florida. He also worked at the Florida Democratic Party managing the party’s digital operations and heading up outreach to the LGBT community.

Phil holds a B.A. in business management from the University of Florida. He has served on the board of directors for Lead4Life, a Maryland non-profit that helps underserved youth, and the Florida LGBTQ+ Democratic Caucus. Phil is a diehard Gator and can be found training for marathons, coaching track and field, and spending time with his husband and four dachshunds in Jacksonville, Florida.